Privacy Policy

1. Definitions

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a session, interactions with features).

Mobile Application refers to the GeniusResortEMS available on iOS and Android platforms.

Service refers to both the mobile application and web platform provided by EMS Genius Resort.

User is the individual using our Service, including riders, coaches, parents/guardians, and administrative staff.

2. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our equestrian management services to you.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:

• Full name (first and last name)
• Email address
• Phone number
• Date of birth
• Emergency contact information
• Riding experience level and certifications
• Medical information relevant to equestrian activities
• Payment information (processed securely through third-party providers)
• Profile photos
• Address and location data

Lesson and Training Data

As an equestrian management system, we collect specific data related to your riding activities:

• Lesson bookings and schedules
• Horse assignments and preferences
• Coach assignments and feedback
• Progress tracking and achievements
• Safety incident reports (if applicable)
• Package and membership information

3. Usage Data

We may collect information on how the Service is accessed and used. This Usage Data may include:

• Device information (type, operating system, unique device identifiers)
• App usage patterns and feature interactions
• Session duration and frequency
• Crash reports and error logs
• Network information and IP address
• Location data (when location services are enabled)

4. Push Notifications and Communications

Our mobile application uses push notifications to provide important updates:

• Lesson confirmations and reminders
• Schedule changes or cancellations
• Payment confirmations and reminders
• Safety announcements
• General facility updates

You can disable push notifications through your device settings at any time.

5. How We Use Your Data

EMS Genius Resort uses the collected data for various purposes:

• To provide and maintain our equestrian management services
• To manage lesson bookings, schedules, and payments
• To ensure rider safety and appropriate horse-rider matching
• To communicate important information about lessons and facility operations
• To provide customer support and respond to inquiries
• To process payments and manage memberships/packages
• To improve our services through usage analysis
• To comply with legal and safety requirements
• To send promotional information (with your consent)

6. Data Sharing and Disclosure

We may share your personal information in the following situations:

With Service Providers

We may employ third-party companies and individuals to facilitate our Service, including:

• Payment processors (Stripe, PayPal)
• Cloud storage providers
• Push notification services (OneSignal, Firebase)
• Analytics services
• Customer support platforms

For Safety and Legal Compliance

We may disclose your information when required by law or to:

• Comply with legal obligations
• Protect the safety of riders, horses, and staff
• Prevent fraud or unauthorized access
• Respond to government requests or court orders

Emergency Situations

In case of medical emergencies, we may share relevant medical and contact information with emergency responders and medical personnel.

7. Data Security

The security of your data is important to us. We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Secure payment processing through PCI-compliant providers
• Regular backups and disaster recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

8. Data Retention

We will retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy:

• Account information: Retained while your account is active and for up to 7 years after closure for legal compliance
• Lesson and training records: Retained for up to 5 years for progress tracking and safety purposes
• Payment information: Retained as required by financial regulations
• Usage data: Typically retained for 2 years for service improvement
• Safety incident reports: Retained as required by law and insurance requirements

9. Your Privacy Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data (subject to legal and safety requirements)
• Portability: Request a copy of your data in a commonly used electronic format
• Restriction: Request limitation of how we process your data
• Objection: Object to certain types of data processing
• Withdraw Consent: Withdraw previously given consent for data processing

To exercise these rights, please contact us using the information provided in the Contact section below.

10. Children's Privacy

Our Service is designed to accommodate riders of all ages, including minors. For users under 18:

• Parental or guardian consent is required for account creation
• Parents/guardians have access to and control over their child's account
• We collect only information necessary for safety and service provision
• Parents/guardians can request access, modification, or deletion of their child's data

We take special care to protect the privacy of minors and comply with applicable children's privacy laws.

11. Location Services

Our mobile application may request access to your device's location services to:

• Provide directions to the facility
• Verify attendance for lessons
• Enhance safety and security features
• Improve service recommendations

You can enable or disable location services for our app through your device settings at any time.

12. Third-Party Integrations

Our Service may integrate with third-party services for enhanced functionality:

• Payment Processors: Stripe, PayPal for secure payment processing
• Calendar Services: Integration with device calendars for lesson scheduling
• Social Media: Optional sharing features
• Analytics: Google Analytics, Firebase Analytics for service improvement

These services have their own privacy policies, and we encourage you to review them.

13. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your country where data protection laws may differ. We ensure appropriate safeguards are in place for such transfers, including:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions for certain countries
• Other legally recognized transfer mechanisms

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Sending an email notification to registered users
• Displaying a prominent notice in our mobile application
• Updating the "effective date" at the top of this Privacy Policy

You are advised to review this Privacy Policy periodically for any changes. Changes become effective when posted on this page.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

16. Compliance and Certifications

This Privacy Policy is designed to comply with applicable privacy laws and regulations, including:

• General Data Protection Regulation (GDPR) - European Union
• California Consumer Privacy Act (CCPA) - United States
• Personal Information Protection and Electronic Documents Act (PIPEDA) - Canada
• Children's Online Privacy Protection Act (COPPA) - United States
• Other applicable local privacy laws